MICE Sri Lanka
Southern MICE Expo 2024, organized by the Sri Lanka Convention Bureau kicked off this week at the Cinnamon Bentota Beach hotel.
The multi-day event was aimed at positioning southern Sri Lanka as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).
With over 115 buyers and media representatives from over 15 countries in attendance, the event showcased Sri Lanka’s stunning natural beauty, rich cultural heritage, and modern infrastructure as an ideal location for companies and organizations looking to host events, meetings, and conferences in a professional, yet exotic and vibrant setting.
In a world where the business events are rapidly changing, the Southern Sri Lanka MICE Expo 2024 aspired to be more than just an event to serve as the gateway to unparalleled experiences, supporting local economies and leaving a lasting impact to all event stakeholders said Harin Fernando, Minister of Tourism, Lands, Sports and Youth affairs.
The Southern Region, with its distinctive blend of vibrant culture and coastal beauty, provides an idyllic MICE destination – with immense potential to reach the world through people’s social media feeds said Thisum Jayasuriya, Chairman of the Sri Lanka Convention Bureau.
Minister Fernando inaugurated the event, which commenced with a Business Forum and welcome reception hosted at the Taj Bentota Resort & Spa on May 27, followed by the opening ceremony, B2B sessions and dinner held at Cinnamon Bentota Beach on the 28th. The MICE Business Forum created an opportunity for business networking and the B2B business session was held with the participation of 100+ local vendors from Sri Lanka.
The familiarization tour hosted by the Sri Lanka Convention Bureau provided buyers an opportunity to explore the southern part of the country allowing them to experience Sri Lanka’s MICE facilities first-hand, in order to familiarize themselves with the island for potential future investments.
Sri Lanka provides indoor and outdoor event facilities, hotel venues, resorts, state-of-the-art convention centres, and bespoke offerings, staffed by qualified personnel.
Cinnamon Bentota Beach hotel. The multi-day event was aimed at positioning southern Sri Lanka as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).
MICE, which stands for Meetings, Incentives, Conferences, and Exhibitions, is more than just an acronym—it’s a vibrant tapestry of business, culture, and adventure. And guess what? Sri Lanka is the ultimate canvas for this dynamic blend!
Meetings: Picture this—a sun-kissed boardroom overlooking the Indian Ocean, where ideas flow as freely as the waves. Sri Lanka’s modern infrastructure and top-notch facilities make it an ideal hub for corporate gatherings. Whether you’re strategizing, collaborating, or brainstorming, the island’s lush greenery and warm hospitality set the stage for productive meetings.
Incentives: Ready for a dose of inspiration? Sri Lanka offers incentives that go beyond the ordinary. Imagine rewarding your team with a sunrise safari in Yala National Park, where leopards roam free and elephants greet you with their majestic presence. Or perhaps a cultural immersion in ancient temples and spice gardens? The possibilities are as boundless as the ocean breeze.
Conferences: Sri Lanka isn’t just a destination; it’s an experience. From state-of-the-art convention centers to boutique venues nestled amidst tea plantations, this island caters to every conference need. Attendees can explore historic sites during breaks, savour exotic cuisine, and engage in thought-provoking discussions. It’s where business meets wonder.
Exhibitions: Sri Lanka’s vibrant soul comes alive in its exhibitions. Imagine strolling through a bazaar of handwoven textiles, intricate jewellery, and aromatic spices. The colours, the craftsmanship—it’s a sensory feast! Whether you’re showcasing products or ideas, Sri Lanka’s fairs and expos add a touch of magic to your journey.
Why Sri Lanka?:
- Stunning Natural Beauty: Emerald tea plantations, misty hills, and golden beaches—the backdrop for your MICE events is pure poetry.
- Rich Cultural Heritage: Ancient temples, UNESCO World Heritage sites, and traditional dance performances—Sri Lanka weaves history into every moment.
- Modern Infrastructure: High-speed internet, world-class hotels, and cutting-edge venues ensure seamless events.
- Warm Hospitality: Sri Lankans greet you with genuine smiles and open hearts. It’s like doing business with friends.
So, whether you’re planning a conference by the sea, an incentive trip to the heart of the jungle, or an exhibition that celebrates creativity, Sri Lanka awaits.
Feel the rhythm of the island, embrace the flavours, and let MICE in Sri Lanka be your passport to extraordinary memories!